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GEN X Festival

Born between 1965 and 1980, Generation X is the dark horse demographic dwarfed in number by the Boomers and Millennials on either side. While small in number, their collective impact on our culture continues to be felt today. Combining orchestral concerts curated by Thomas Adès with popular presentations and humanities conversations, the LA Phil’s Gen X festival takes a multidisciplinary, multi-genre look at the slackers, hackers, and latch-key kids who were born analog and became digital.

I designed a new program book format for the LA Phil’s Humanities department centered around the house typeface Apercu and expanded into Apercu Mono. The cover is always shorter and heavier weight. For the Gen X edition, we switched to coated paper and added two neon PMS, obviously.

The LA Phil's Humanities Programs are generously supported by Linda and David Shaheen.

 
 

creative direction & design: Mary Smudde
curator, programmer, writer, & editor: julia ward, director of humanities, LA Phil