Commissioning a custom typeface is the Holy Grail of brand development and has been an objective of mine since joining the LA Phil. My project proposal was green-lit 5 years later as we dug into a multi-phase brand architecture project ahead of Gustavo Dudamel’s departure as Music & Artistic Director in 2026.
In partnership with the immensely talented typographer and all-around wonderful human, Greg Lindy (Lux Typo), the character of LA Phil logo was expanded into a functional typeface with lower & uppercase, numerals, both latin and broad language support through accented settings, contextual alternatives, and a whole lot of personality.
