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Last Resort Packaging

I had the pleasure of working with two visionary women on LA’s West Side to design and develop a retail brand kit for their new brick and mortar. With their colorful vision, we created custom shopper bags, product tags, an e-commerce website, and a suite of brand photography for Last Resort Los Angeles, a resort wear destination in Santa Monica.

The shopping bag is produced on uncoated paper with silk gross grain handles with a reinforced base. There are gold foil and silkscreen printing finishes. The product tags were a custom die-cut, also on uncoated paper, and with molded closures embossed with the brand shower mark.

Click images below for more detail

Client: LAst resort Los angeles
Art Direction & Design: Mary Smudde
PHOTOGRAPHY: DAN HOWELL & Meg webster