For the Walt Disney Concert Hall 2020/21 season, the LA Phil’s marketing department collaborated with SF-based agency Design Studio to develop an identity that could span across print, digital, and social and that would serve as a template for future season branding. We then worked with renowned photographer, Danny Clinch, to capture the orchestra in Danny’s signature, candid style. The initial design system was then expanded in-house for brochures, video, social, and web to support various marketing objectives throughout the season.
