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Optimist Botanicals

OPTIMIST Drinks are non-alcoholic botanical spirits designed for simple mixed drinks and complex zero-proof cocktails. When people come together, beautiful things happen. If booze isn’t your vibe, for whatever reason, you should still be able to enjoy a crafted, cocktail without compromising your physical or mental wellbeing.


Brand Strategy & Positioning · Identity Design Evolution · Product Launch · Print Marketing Collateral · Website Refresh · Environmental Marketing · Social Media Content & Advertising · Brand Photography

Scope & Services

Creative Direction & Design: Mary Smudde
Client: LIsa Farr-Johnstone & Tom Johnstone
Photography: DOVE SHORE, ELENA KULIKOVA
ASSISTANT: STEPHANIE TREINEN
DESIGNER: DANI GOODMAN