Art direction & design for the launch of Zodiac Vodka made in Idaho, U.S.A.
We worked with a select group of adventure photographers and asked them to go "Off The Beaten Path" with Zodiac Vodka.
Content creation included label design for both Original and Black Cherry, website design, 'Off The Beaten Path' photography stories, regional print and out of home, digital ads, mixologist cocktail videos, social media content, point of purchase and point of sale.
For Zodiac's launch in Dallas, Texas we created limited edition event materials including an "Off The Beaten Path" pack with custom playing cards, a mixology kit and a brand pickup truck.
