Walt Disney Concert Hall celebrates the ephemeral quality of music—when sound moves, surrounds, and connects you with others.
As the Associate Creative Director on the LA Phil Marketing team, I co-lead the campaign Direction and Design for the LA Phil at Walt Disney Concert Hall. Season Marketing Strategy starts in October the prior year, and launches with the announce of the season programming in February. Five major brochures, social, digital, and video campaigns are created for launch and target specific audience segments—all speaking to and building from our season campaign look and feel. Our teams work through our multi-tiered marketing plans over the spring and summer ahead of the the season start in September. LA Phil campaigns are print-led through multiple audience and genre brochures, postcards, festival brochures, out of home, and video marketing with social, and digital creative to support not only subscriptions but single-concert sales and promotions throughout the season.
-
A moment can bring us closer. A moment can shift our perspective. A moment can leave its mark.
Get lost in the moment with the LA Phil. The Moments that Move Us.
-
Danny Clinch is “the man behind music’s most recognizable photographs” (Keys Weekly)—and that giant 2023/24 Gustavo Dudamel banner that spreads across the side of Walt Disney Concert Hall. While photographing Dudamel with Frank Gehry and the Los Angeles Philharmonic, Clinch reflects on the maestro’s encouraging spirit and stage presence, inside and outside of this magnificent venue.
